10 Generative AI Tools That Will Transform Your Creative Workflow

8. Runway AI

Runway AI is making waves for anyone working in video, creative direction, or dynamic content. This browser-based app is packed with generative features: turn text prompts into videos, remove backgrounds, generate new objects, or create cinematic effects on the fly. You can collaborate with teammates, all while keeping your work securely stored in the cloud. Used by filmmakers, agencies, and marketers alike, Runway is flexible enough for both pros and beginners. Reviewers highlight how it saves time (think: days’ worth of editing in hours) without sacrificing creative possibilities. Its pricing is transparent, with a free option to experiment before upgrading. If your marketing or creative work involves storytelling through motion, Runway can help you keep up—and stand out—in the fast-changing world of video.