10 Generative AI Tools That Will Transform Your Creative Workflow

2. Adobe Firefly

If you’ve worked with Photoshop or Illustrator, you’ll love what Adobe Firefly adds to your creative process. Firefly is Adobe’s suite of generative AI tools, seamlessly wired into apps many designers already know. Need new visuals in a hurry? Just describe what you want: Firefly can craft images, textures, or even text effects based on your prompts. It’s a huge help for creating marketing graphics, website hero images, and fast prototypes. The appeal goes beyond the wow-factor—Firefly is trained on Adobe’s own stock images and openly licensed content, so you get peace of mind about copyright and usability. Customers highlight how Firefly shortens creative timelines, helping even design newcomers produce polished assets. There’s a layer of transparency with every result, so you know where your images come from. Marketing teams, freelancers, and seasoned pros alike use Firefly to keep visuals fresh and campaigns moving fast. If you’re looking for a tool that combines creative power and Adobe’s trusted ecosystem, Firefly makes your toolkit feel instantly more capable.